Caractéristiques et avantages
- Mars Chocolate UK aims to lead cocoa certification efforts.
- Agreement with Fairtrade boosts cocoa sustainability initiatives.
- Maltesers' switch to Fairtrade expected to increase UK Fairtrade sales by over 10%.
- Contribution of $1m per year to farmers for community investment.
- Mars plans to source 100% sustainable cocoa by 2020.
- Product is suitable for vegetarians.