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A concise and straightforward introduction for students to the world of business research, providing practical perspectives on applying research in real business situations.
| Publisher | WILEY |
| Publication date | January 1, 2013 |
| Edition | 6th |
| Language | English |
| Print length | 436 pages |
| ISBN-10 | 111994225X |
| ISBN-13 | 978-1119942252 |
| Item Weight | 1.79 pounds (810 grams) |
| Dimensions | 7.3 x 0.7 x 9.2 inches (18.5 x 1.8 x 23.4 cm) |
Ideal for undergraduate and graduate business students learning essential research methodologies for their studies and projects.
Useful for managers seeking to enhance their research skills for informed decision-making within their organizations.
Beneficial for marketing professionals who need to understand consumer behavior and market research techniques.
Not suitable for casual readers as it focuses on academic rigor and structured methodologies rather than general interest.
Research Methods for Business: A Skill-Building Approach
The customer reviews of the Business Research Methods textbook are quite mixed. Some customers found the book to be exactly what they needed for their class, with a clear and step-by-step explanation of research methods for business. They also appreciated the competitive pricing compared to other websites. The condition of the rented book was reported to be excellent by one customer. However, there were concerns raised about the two chapters focusing on statistics, which may require prior knowledge in the subject to fully understand. On the downside, one customer mentioned that the interactive e-book features were inaccessible due to the website being down, which could be frustrating for those relying on that additional resource. Another review criticized the book for being boring and having too much text color. In conclusion, the Business Research Methods textbook seems to be a valuable resource for those needing a comprehensive guide to research methods in a business context, but it may not be suitable for those without a strong background in statistics. **
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