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XOF 43531

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Explore About Wheaties & Its Products

Wheaties is a brand of breakfast cereal that is made from whole wheat.

Wheaties was first manufactured in 1924 by the Washburn Crosby Company, which later became General Mills.

The cereal was created by accident when a health clinician spilled a wheat bran mixture onto a hot stove.

Wheaties was originally marketed as a health food that could help improve digestive health.

In the 1930s, Wheaties began featuring sports figures on their boxes, which became a popular marketing tactic known as the 'Breakfast of Champions.'

Over the years, Wheaties has featured hundreds of athletes on their boxes, including Michael Jordan, Tiger Woods, and Serena Williams.

Brands Similar to Wheaties

Cheerios

Cheerios is a brand of whole grain oat-based breakfast cereal made by General Mills.

Kellogg's Corn Flakes

Kellogg's Corn Flakes is a brand of breakfast cereal made by Kellogg's.

Post Raisin Bran

Post Raisin Bran is a brand of breakfast cereal made by Post Holdings.

Top Trending & High Rated Products of Wheaties

Wheaties Original

The original whole wheat cereal.

Wheaties Fuel

A cereal designed to fuel athletes with protein and whole grain wheat.

Common Questions Asked by Customers About Wheaties & Its Products

What is in Wheaties cereal?

Wheaties is made from whole wheat and is fortified with vitamins and minerals.

Is Wheaties cereal gluten-free?

No, Wheaties contains gluten because it is made from whole wheat.

Why are athletes pictured on Wheaties boxes?

Wheaties has used athletes on their boxes since the 1930s as a marketing tactic to promote the cereal as a healthy breakfast for athletes.

Is Wheaties Fuel only for athletes?

While Wheaties Fuel is marketed towards athletes, it can be consumed by anyone as a source of whole grain wheat and protein.

Is Wheaties cereal vegan?

Yes, Wheaties cereal is vegan-friendly because it does not contain any animal products.