Misbehaving: The Making of Behavioral Economics
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Misbehaving: The Making of Behavioral Economics
A masterful, readable account of behavioral economics. Very well done.
Misbehaving: The Making of Behavioral Economics
Numéro d'article: 3710320

Misbehaving: The Making of Behavioral Economics

86% des répondants recommanderaient ceci à un ami

Numéro d'article: 3710320

XOF 13613

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Ce qui se démarque

Innovative Insights
Offers groundbreaking perspectives on decision-making, merging psychology with economics to understand human behavior, appealing to students, academics, and professionals interested in behavioral economics.
Compelling Narratives
Engages readers with captivating stories and real-world applications, making complex economic concepts accessible and relatable, perfect for casual readers and experts alike.
Critical Reception
Highly praised by critics and thought leaders, solidifying its position as a must-read in the field, promising valuable insights and a deeper understanding of economic behaviors.

Détails du produit

Shop Misbehaving: The Making of Behavioral Economics online at a best price in Senegal. 039335279X
  • Engrossing and highly relevant history of the economics profession
  • Replaces classical economic and finance theory with behavioral economics
  • Masterful and readable account of behavioral economics
  • Inventor of behavioral economics and master storyteller
  • Explains the evidence for behavioral economics and resistance to it
  • Author is a professor of behavioral science and economics
Publisher W. W. Norton & Company
Publication date June 14, 2016
Edition Reprint
Language English
Print length 432 pages
ISBN-10 039335279X
ISBN-13 978-0393352795
Item Weight 11.9 ounces (337.37 grams)
Dimensions 5.5 x 1 x 8.3 inches (14 x 2.5 x 21.1 cm)

À qui est-ce destiné ?

Suitable For
  • Economics Students

    Ideal for students looking to deepen their understanding of behavioral economics and its real-world applications.

  • Policy Makers

    Useful for policymakers interested in utilizing behavioral insights to design more effective public policies.

  • Business Professionals

    Beneficial for business leaders aiming to understand consumer behavior to improve marketing strategies and decision-making.

Not Suitable For
  • General Public

    May not resonate with casual readers who lack interest in economics or behavioral science.

DESCRIPTION DU PRODUIT

Misbehaving: The Making of Behavioral Economics

About This Item

Are you interested in understanding why people make certain economic decisions, even if those decisions seem irrational or unexpected? If so, then the book "Misbehaving: The Making of Behavioral Economics" is perfect for you. Written by Richard H. Thaler, a prominent economist and one of the pioneers of behavioral economics, this paperback delves into the fascinating world of behavioral economics. Published on June 14, 2016, "Misbehaving" offers valuable insights into the concepts, theories, research, experiments, and analysis of behavioral economics. With real-life examples, case studies, and practical strategies, Thaler explores how human behavior influences economic decisions.

By merging the field of psychology with economics, he explains how individuals' cognitive biases, decision-making biases, and irrational behavior shape the world of finance, marketing, strategy, and interventions. Through "Misbehaving," readers will gain a deeper understanding of the psychology of economics, consumer behavior theories, consumer psychology, and the nudge theory. Furthermore, Thaler introduces the concept of choice architecture, which focuses on how the way choices are presented influences decision-making. By harnessing behavioral insights and understanding these economic principles, individuals can make better-informed decisions in both their personal and professional lives. Thaler's book challenges the traditional economic theories and provides a fresh perspective on how to navigate the complexities of modern society. Whether you are an economist, psychologist, marketer, student, or simply someone interested in understanding the human mind and its impact on the economy, "Misbehaving: The Making of Behavioral Economics" is a must-read.

Join Richard H. Thaler on this captivating journey into the fascinating world of behavioral economics and unlock new ways to approach decision-making.

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Questions et réponses des clients

  • question: What is the main theme of 'Misbehaving: The Making of Behavioral Economics'?

    répondre: The main theme of 'Misbehaving: The Making of Behavioral Economics' revolves around the exploration of how human behavior often deviates from traditional economic models. Richard Thaler delves into psychological insights that challenge the assumption of human rationality in economic decisions. The book illustrates how real-world behaviors can shape economic theory, providing readers with a richer understanding of market dynamics and decision-making processes. For instance, Thaler discusses how biases and heuristics influence choices, highlighting the significance of behavioral economics in policy-making and personal finance.
  • question: Who is the author of 'Misbehaving: The Making of Behavioral Economics'?

    répondre: 'Misbehaving: The Making of Behavioral Economics' is authored by Richard H. Thaler, a renowned economist known for his pioneering work in the field of behavioral economics. Thaler was awarded the Nobel Prize in Economic Sciences for his contributions to the understanding of human behavior in economic contexts. His insights challenge traditional economic theories and provide a fresh perspective on consumer behavior and economic policy. Readers can expect a blend of scholarly rigor and engaging storytelling, making complex theories accessible.
  • question: Is 'Misbehaving' suitable for someone without an economics background?

    répondre: Yes, 'Misbehaving: The Making of Behavioral Economics' is highly accessible, even for those without a formal economics background. Thaler writes in a clear and engaging style, using relatable examples and anecdotes to illustrate complex concepts. The book encourages readers to think critically about economic decisions in everyday life, making it suitable for both enthusiasts and professionals. Whether you’re a student, a business professional, or simply curious about how psychology intersects with economics, this book offers valuable insights that are easy to comprehend.
  • question: What are some key concepts covered in 'Misbehaving'?

    répondre: Key concepts in 'Misbehaving: The Making of Behavioral Economics' include loss aversion, the endowment effect, and mental accounting. Thaler discusses how people perceive losses more severely than gains, impacting their financial decisions. The endowment effect illustrates how ownership can alter the perceived value of an object. Mental accounting explains how individuals categorize their finances, leading to irrational spending behaviors. These concepts help readers understand the nuances of decision-making and the psychological factors that drive economic behavior.
  • question: How does 'Misbehaving' impact our understanding of financial decision-making?

    répondre: 'Misbehaving: The Making of Behavioral Economics' profoundly impacts our understanding of financial decision-making by highlighting the psychological influences that affect consumer behavior. Thaler’s insights reveal why people often make irrational choices, such as investing impulsively or under-saving for retirement. By understanding these behavioral biases, individuals can become more savvy in their financial planning. The book ultimately encourages readers to reflect on their own financial habits and consider strategies that account for the quirks of human behavior.
  • question: What makes 'Misbehaving' a unique read in behavioral economics?

    répondre: 'Misbehaving' is unique in its blend of personal narrative and academic insights, as Thaler shares both his professional journey and the evolution of behavioral economics as a discipline. Unlike many textbooks, this book provides a storytelling approach that makes the theories more relatable. Thaler also shares numerous real-world applications, allowing readers to see the implications of behavioral economics in diverse areas like public policy, marketing, and personal finance. This engaging format sets it apart as both an educational and enjoyable read.
  • question: Can 'Misbehaving' be used as an educational resource in classrooms?

    répondre: 'Misbehaving: The Making of Behavioral Economics' is an excellent educational resource for classrooms focused on economics, psychology, or social sciences. Its approachable writing style and relatable examples make complex theories understandable for students. Educators can utilize the book to stimulate discussions about human behavior and economic theory, encouraging critical thinking. Case studies presented within the text can serve as a foundation for assignments or projects, enabling students to apply behavioral economics concepts to real-world scenarios.
  • question: What is the recommended reading level for 'Misbehaving'?

    répondre: 'Misbehaving: The Making of Behavioral Economics' is recommended for a general audience and is suitable for readers at various levels. It is particularly accessible to those with an interest in economics or behavioral science, regardless of prior knowledge. The engaging narrative, along with its clear explanations of complex theories, appeals to both lay readers and professionals in the field. This makes it a great choice for book clubs or discussions, as it invites diverse perspectives and insights into economic behavior.
  • question: Are there any notable anecdotes or case studies in 'Misbehaving'?

    répondre: 'Misbehaving' is filled with notable anecdotes and case studies that illustrate key behavioral economics principles. Thaler shares captivating stories from his research, demonstrating how human behavior deviates from traditional economic models. One involves a study on how people choose between different types of insurance, revealing inconsistencies driven by loss aversion. These real-life examples help readers grasp abstract concepts, making the implications of behavioral economics tangible and relevant to daily life. Such anecdotes not only enhance engagement but also reinforce the interconnectedness of theory and practice.
  • question: Where can I buy 'Misbehaving: The Making of Behavioral Economics Reprint Edition' in Senegal?

    répondre: You can buy 'Misbehaving: The Making of Behavioral Economics Reprint Edition' from Ubuy. They offer a range of options and deliver to various locations within Senegal. Ubuy provides a convenient platform to explore different editions and ensure you get your hands on this insightful book efficiently.

Statistics Editorial Review

Misbehaving: The Making of Behavioral Economics is a captivating blend of memoir and historical account by Richard Thaler, chronicling the evolution of behavioral economics. It's an engaging read with humorous anecdotes and personal narratives that illustrate complex concepts like metacognition and cognitive biases. Thaler's approachable style makes the extensive 358 pages feel quick and enjoyable. Readers will appreciate how the book covers profound insights on spending behavior and the balance between transaction utility and consumer surplus. As reviewers highlight, this book serves as an excellent introduction to the field for anyone fascinated by the intersection of psychology and economics.

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Avantages

  • Engaging and humorous writing style
  • Comprehensive historical context provided
  • Easy to understand for beginners
  • Includes relatable personal anecdotes
  • Highlights important cognitive biases

Les inconvénients

  • May be lengthy for some readers

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Caractéristiques et avantages

  • Engrossing and highly relevant
  • Dense with fascinating examples
  • A rebel with a cause
  • An excellent read on the shortcomings of classical economic and finance theory
  • The story behind some of the most important insights in modern economics
  • No better guide to this new and exciting economics

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